Counter display unit (CDU)
Small tray or tiered unit sited at the till for impulse SKUs.
Retail Merchandising
Custom Display Boxes
$69.50 per pack of 50 boxes · $1.39 per box Tax added at invoicing
Free delivery to 23 markets
Total: $69.50 for 50 boxes
No payment is taken online. Add your boxes and submit the request — a packaging specialist confirms sizing, artwork and freight, then we get back to you with the final invoice and payment options once the details are confirmed.
- Free standard DHL delivery
- Free dieline, digital proof and artwork check
- 10–15 business days production, then 3–6 days transit
- 30-day replacement guarantee on print and manufacturing defects
Need a different size, quantity or finish? Build a custom spec or email sales@boxes-custom.com.
A custom display box is retail-ready packaging that ships product and merchandises it in the same unit. Counter display units (CDUs), shelf-ready packaging (SRP) and power wings all open or tear away to present stock face-out at the point of sale without a store associate repacking anything.
- Ships and merchandises in one unit. No repacking at store level, which is what retail compliance teams reward.
- Tear lines engineered, not guessed. Perforations are placed away from load-bearing corners so full cases still stack.
- Retail-spec compliant. We can build to common grocery and pharmacy SRP dimension standards on request.
- Low 50-unit minimum. Test a promotional display in a handful of doors before rolling out nationally.
What are custom display boxes?
Display packaging is measured by two numbers retailers care about: how many seconds it takes to get from pallet to shelf, and how much facing it occupies. A well-designed SRP tray goes shelf-ready in under five seconds with one tear line, which is why major grocery and pharmacy chains write it into their supplier specs.
Structurally these are usually E- or B-flute corrugated with a litho-laminated printed face. The board has to survive transit fully loaded and then look like point-of-sale material once opened, so the perforation geometry — where the tear line sits relative to the load-bearing corners — is the critical engineering detail.
Counter display units live near tills and win on impulse. Their economics are different from shelf packaging: a CDU that holds 12–24 units and refills from a case pack behind the counter often outperforms shelf space many times its footprint for low-price impulse SKUs.
Custom Display Boxes at a glance
| Box category | Retail Merchandising |
|---|---|
| Minimum order | 50 boxes |
| Unit price from | $1.39 per box |
| Production time | 10–15 business days after artwork approval |
| Printing | Digital CMYK, flexographic spot colour, offset litho-lamination |
| Materials | E-flute litho-laminated, B-flute corrugated, White-top kraft, Double-wall base pallets |
| Finishing | Litho-lamination, Perforated tear-away fronts, Header cards, Spot UV highlights, Anti-scuff matte coating, Shelf-strips and price rails |
| Ships to | 24 countries by DHL — free to 23, Japan quoted separately |
Custom Display Boxes: styles and constructions
The construction decides how the box closes, how much it protects and what it costs. These are the formats we produce most often for custom display boxes.
Shelf-ready packaging (SRP)
Tear-away transit case that becomes a shelf tray in one motion.
Power wing / clip strip
Narrow side-of-gondola display for cross-merchandising.
Floor-standing display (FSDU)
Full-height corrugated unit with header card and multiple shelves.
Materials
- E-flute litho-laminated
- Photographic print quality on a light, shelf-friendly board.
- B-flute corrugated
- Extra strength for heavier SKUs and floor-standing units.
- White-top kraft
- Cost-efficient board with a clean printable face.
- Double-wall base pallets
- Load-bearing bases for FSDUs holding significant weight.
Printing & finishing options
- Litho-lamination
- Perforated tear-away fronts
- Header cards
- Spot UV highlights
- Anti-scuff matte coating
- Shelf-strips and price rails
Who orders custom display boxes
- FMCG brands supplying grocery, pharmacy and convenience chains
- Confectionery, snack and beverage brands chasing impulse purchases
- Cosmetics and personal-care brands running promotional endcaps
- Distributors who need one unit to both ship and merchandise
Popular custom display boxes sizes
Every order is cut to your interior dimensions — these are the sizes customers request most often, and a useful starting point if you are not sure where to begin.
| Size (L × W × D) | Typical use |
|---|---|
| 9 x 6 x 4 in | Counter unit for 12 small SKUs |
| 12 x 8 x 5 in | Counter unit for 24 units, confectionery and cosmetics |
| 15 x 10 x 6 in | Shelf-ready tray for grocery case packs |
| 18 x 12 x 8 in | Large SRP and half-pallet trays |
| 24 x 16 x 60 in | Floor-standing display with header card |
How to choose custom display boxes
-
Get the retailer's SRP spec first
Most chains publish tray depth, facing height and tear-line rules. Building without them causes rejections.
-
Load-test before rollout
A perforated case must still survive a full pallet stack. Ask for a compression check.
-
Design the header for distance
FSDU headers are read from 3–5 m. Two words and a logo beat a paragraph.
-
Plan refill logistics
A CDU only performs if there is a case pack behind the counter to restock it.
Custom Display Boxes pricing by market
We manufacture for brands in 24 markets. Prices below are for one pack of 50 boxes at the standard specification. Delivery is free everywhere except Japan, where air freight is quoted separately.
| Market | Currency | Per box | Pack of 50 | Excl. tax | Tax |
|---|---|---|---|---|---|
| United States | USD | $1.39 | $69.50 | — | at invoicing |
| United Kingdom | GBP | £1.32 | £65.89 | £54.91 | included |
| Canada | CAD | CA$1.90 | CA$95.22 | — | at invoicing |
| Australia | AUD | A$2.32 | A$116.20 | A$105.64 | included |
| Ireland | EUR | €1.57 | €78.65 | €63.94 | included |
| New Zealand | NZD | NZ$2.64 | NZ$131.88 | NZ$114.68 | included |
| Singapore | SGD | S$2.03 | S$101.51 | S$93.13 | included |
| Market | Currency | Per box | Pack of 50 | Excl. tax | Tax |
|---|---|---|---|---|---|
| Germany | EUR | €1.52 | €76.09 | €63.94 | included |
| France | EUR | €1.53 | €76.73 | €63.94 | included |
| Netherlands | EUR | €1.55 | €77.37 | €63.94 | included |
| Belgium | EUR | €1.55 | €77.37 | €63.94 | included |
| Austria | EUR | €1.53 | €76.73 | €63.94 | included |
| Italy | EUR | €1.56 | €78.01 | €63.94 | included |
| Spain | EUR | €1.55 | €77.37 | €63.94 | included |
| Sweden | SEK | 18.24 kr | 912.19 kr | 729.75 kr | included |
| Denmark | DKK | 11.90 kr | 595.09 kr | 476.07 kr | included |
| Norway | NOK | 18.77 kr | 938.25 kr | 750.60 kr | included |
| Finland | EUR | €1.60 | €80.24 | €63.94 | included |
| Switzerland | CHF | CHF 1.32 | CHF 66.11 | CHF 61.16 | included |
| Market | Currency | Per box | Pack of 50 | Excl. tax | Tax |
|---|---|---|---|---|---|
| Japan | JPY | ¥229 | ¥11,468 | ¥10,425 | included |
| South Korea | KRW | ₩2,064 | ₩103,208 | ₩93,825 | included |
| Hong Kong | HKD | HK$10.84 | HK$542.10 | — | n/a |
| United Arab Emirates | AED | AED 5.36 | AED 267.82 | AED 255.07 | included |
| Israel | ILS | ₪6.07 | ₪303.44 | ₪257.15 | included |
The headline price includes local VAT or GST where that market requires it. If you are VAT-registered you reclaim that, so the excl. tax column is your real cost. US and Canadian prices add sales tax at invoicing instead. Volume pricing improves at 250, 500, 1,000, 5,000 and 10,000 units — see wholesale custom boxes for the volume tiers.
Further reading
Guides from our structural, prepress and production teams that are directly relevant to specifying custom display boxes.
How to read a dieline and supply artwork that prints first time
Bleed, safe zones, glue-tab knockouts, grain direction and barcode quiet zones — the ten-point pre-flight list.
Read the guide →Digital vs flexographic vs offset: which printing method costs less
Where the crossover points sit between the three processes, and how to cut print cost without cutting quality.
Read the guide →Rigid vs folding carton vs corrugated: choosing a construction
A structural comparison of cost, strength, print quality, freight and lead time across the three board families.
Read the guide →FAQ
Frequently Asked Questions
What is shelf-ready packaging?
Shelf-ready packaging (SRP), also called retail-ready packaging, is a transit case with an engineered perforation that tears away to leave a display tray. Store staff move it from pallet to shelf in one action without unpacking individual units.
What is the difference between a CDU and an FSDU?
A counter display unit sits on a checkout counter and holds 12–24 impulse items. A floor-standing display unit is a full-height freestanding corrugated fixture with multiple shelves and a header card, used for promotional endcaps.
Will a perforated display box still survive shipping?
Yes, when the tear line is engineered away from the load-bearing corners. We place perforations so the case retains its stacking strength fully loaded, and can supply a compression estimate for your pallet configuration.
What is the minimum order for custom display boxes?
50 units per design, which is deliberately low so you can trial a display in a limited number of stores before a national rollout.
Can display boxes be printed photographically?
Yes. Litho-lamination onto E-flute gives full photographic quality, which is the standard for cosmetics and confectionery displays. Flexo spot colour is the economical alternative for simpler graphics.
Do you build to a specific retailer's specification?
Yes. Send the chain's SRP or display guideline document and we will build the dieline to their tray depth, facing height, tear-line and labelling requirements.